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Kim Macdougald

Kim Macdougald

RE/MAX Escarpment

Profile
Posts
Listings

Languages

  • English

Specialties

Buyers, Condominiums, Downsizing, Residential, Sellers

Locations

Beamsville, Grimsby, Lincoln, Niagara Falls, St. Catharines, Stoney Creek, Welland, West Lincoln

📢 Selling Your Home? Ask These 6 Questions Before Hiring a Realtor!

Choosing the right real estate agent can mean the difference between a smooth, profitable sale and months of frustration.

Apr 09, 2025


With so many agents in the market, it’s crucial to ask the right questions to ensure you’re hiring a true professional—one who understands today’s market, leverages technology, and is fully committed to selling your home.

Here are six essential questions to ask when interviewing a Realtor:

1. How will you market my home to attract the right buyers?

🔹 Why ask? A strong marketing plan ensures your home gets maximum exposure and attracts serious buyers.

🔹 What to listen for: The best agents use AI-driven marketing, targeted social media ads, and predictive analytics to ensure your home reaches qualified buyers. If an agent only mentions print ads and open houses but doesn’t talk about digital marketing or AI tools, they may be falling behind—potentially costing you time and money

2. What is your experience selling homes in this area?

🔹 Why ask? Local expertise is key to pricing your home correctly and understanding buyer trends.

🔹 What to listen for: Your agent should demonstrate deep knowledge of the neighborhood and how buyer behavior is shifting. Top agents use AI-powered market analysis to track demand and predict pricing trends. If they rely only on past sales without mentioning current data-driven insights, they may not be keeping up with the market.

3. How do you determine the right price for my home?

🔹 Why ask? Pricing your home correctly is crucial to avoid sitting on the market too long or leaving money on the table.

🔹 What to listen for: A strong agent should use AI-driven comparative market analysis (CMA) and automated valuation models (AVMs) to support their pricing strategy. If they’re only basing their price on gut feeling or outdated comps, your home might not be priced competitively.

4. What is your communication style, and how often will I hear from you?

🔹 Why ask? You need to know how your agent will keep you informed throughout the process.

🔹 What to listen for: The best agents use AI-powered feedback tools and real-time market insights to keep you updated. If an agent says they’ll just “check in every so often” but doesn’t provide structured updates, it could mean you’re left in the dark during the selling process.

5. Is real estate your full-time career, or do you have other jobs in the industry?

🔹 Why ask? Selling your home is a major financial decision—you want an agent who is fully committed.

🔹 What to listen for: Ideally, your agent should be 100% focused on real estate. If they also work as a mortgage broker, stager, or have other side jobs, their attention may be divided, meaning they might not be as available or proactive in selling your home.

6. What sets you apart from other agents?

🔹 Why ask? You want to work with an agent who brings real value and a competitive edge.

🔹 What to listen for: Look for an agent who leverages AI, data, and advanced marketing techniques to give you an advantage. If they don’t mention any tech-driven strategies, they may not be using the most effective tools to sell your home in today’s competitive market.

🚀 Bottom Line:

Not all agents are created equal. The real estate industry is evolving, and if your agent isn’t adapting to AI-driven marketing, pricing strategies, and real-time analytics, they could be putting your home sale at a disadvantage.

🔹 Looking for a tech-savvy, data-driven agent who gets results? Let’s talk! 💬

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