Use these 4 tips to sharpen your skills and sell luxury real estate.

Story-tell to the right prospects. The bottom line is that you have to learn to determine which clients are prepared to listen and process the information, and which are not. The right client understands your language and recognizes the story you are telling as familiar. As hard as it is to let a client go you must be willing to sacrifice working with potential clients that are not talking the same language. The wrong client for your listing might potentially write off the property because of one negative selling point.

If one client does not want a gorgeous and unique home because it is on a busy main road, another client may find that living on a main road lessens their daily commute.

One person’s negative is another person’s positive.

Use niche marketing. Targeted marketing is more effective than mass marketing and it saves time and money. Think about the type of client that would live in the home you are marketing. What does their lifestyle look like? What do they value? What kind of media do they respond best to? Determine who your target market is and sell specifically to them using tailored marketing and searching for “look alike” clients through social media. Using this method of marketing will speak to their values, preferences and lifestyle. Essentially speaking the same language that you are using to write your story of the home.

Write compelling ads. The words and content that you use to advertise a home must speak to the type of client you want to attract. Special attention should be paid to the headline. It should grab the attention of the target audience and entice potential clients to read the story of the house. Clear, concise language that creates curiosity, generates emotions and allows the readers to envision themselves in the home is essential for creating a compelling ad that sells. Remember - facts tell, stories sell. Remember too that less is more with text.

Stage the home properly. Discussing staging with any client can be a touchy subject at the best of times. Each client has lived a certain unique lifestyle within their home, but it may not appeal to all buyers. You are selling space and a lifestyle not furniture and personal belongings. How a client lives in a home and how a client sells a home are very different, actually two different lifestyles entirely.

The home becomes a commodity that must appeal to a board spectrum of buyers so they can envision themselves living their lifestyle in the home. Stage the home in a way that shows off its best features, and space but in a way that is general enough to appeal to all buyers, and still niche enough to reach your target market.