From creating a warm, inviting space in your home, to clearing your driveway for potential viewers, to making sure any essential home renovation and repair is complete, we’ve compiled some ways to prepare your home in the winter and help maximize your selling potential. 

If you think selling your home in the winter is the same as selling your home in the summer, well, that’s a cold take. Each season has its distinct benefits when it comes to listing a home, so how can you take advantage of the snow and frigid temperatures?

Make the most of the outdoors

Landscaping

Despite not being able to appreciate the lusciousness of your garden or lawn in the winter, landscaping shouldn’t be neglected. 

Landscaping is your ultimate first impression.A buyer makes their initial decision of like versus don’t like in approximately 60 seconds, so the walk up or drive by shouldn’t be underestimated. A buyer will feel confident that seasonal maintenance has likely been completed, and that you’ve taken care of your home inside and out.

As a rule of the proverbial green thumb, remove anything that’s unlikely to survive the winter so there aren’t dead plants in the garden. If you’d like to add plants and shrubs, be sure they’re the evergreen kind such as Blue Holly or Winter Heath. If you have pets, ensure you’ve removed any droppings and yellow snow before potential buyers show up. Even if your area doesn’t get much snow, make sure your front yard is well-kept, with any dead leaves raked up and thrown away.

Clear your driveway and pathway

Shoveling snow is twofold in terms of safety and removing the thoughts buyers conjure up of having to do it themselves. Consider installing solar-powered lights to help illuminate the path and be sure to salt/sand any walking paths to lower the risk of a fall for potential buyers.

Lessen the chances of icicle formation

Icicles are very pretty to look at, but they can wreak havoc on your home. Melted snow from your roof contributes to ice dams being formed in gutters, which in turn can cause water to back up into your home. The formation of icicles can also indicate issues with your roof or ventilation, which could be a red flag to potential buyers. While you can remove small icicles yourself—make sure to take all safety precautions if you need to venture onto the roof–it’s best to leave the removal of larger ones or hard-to-reach icicles to the experts. 

Winter-resistant furniture in the front and backyard

Create a welcoming first impression by staging your front porch with durable furniture and winter-resistant blankets and rugs. Warm lighting provided by lanterns that can withstand the cold will also add to the charm. The backyard is just as important, so be sure to shovel patios and decks, and set it up in a way that highlights how the space can be used year-round. 

Cleaning the front entrance

This is technically an inside task, but it does involve elements from the outdoors. Salt, dirt, and snow all get tracked into your front entrance in the winter months, which isn’t visually appealing to potential buyers. You only get one chance at a first impression! Clean up any salt and dirt from your front entrance, and keep coats, mittens, boots, etc. in a closet so there’s no clutter when people come in. 

Highlight the cozy indoor appeal

Create a warm and inviting space

Selling in the winter months gives home sellers an opportunity to create a very welcoming, cozy vibe to their space. Staging works, and winter is certainly a time to get creative. Ensure the home is at a comfortable temperature, and if there’s a fireplace, make sure it’s turned on, or lit if it’s wood. We always use candles at our open houses in the winter time, nicely scented like gingerbread, baking, apples, or pine.

Round off any essential renovations

Be proactive with ensuring cosmetic renovations such as chipped paint and drafty windows are complete prior to listing your home. Some common red flags buyers look for when purchasing a home in the winter include:

• leaking window seals;
• condensation inside the window panes, which can indicate humidity is too high in the house;
• drafty windows and doors;
• temperature differences in basement rooms;
• cracked corners of the foundation which can indicate a structural issue.

Sealing windows to reduce air leaks, adding further insulation where required to prevent drafts, ensuring the weather stripping around your front door has no leaks, checking the insulation levels in your attic, and updating old furnaces can be beneficial upgrades for homeowners and enticing for potential buyers.

Embrace neutral seasonal décor

For outside it’s nice to have some winter décor welcoming buyers to the property—a simple wreath, flower pots with birch branches and twinkle lights, solar powered walkway lights, and overall lighting outside.

Showcase your home’s versatility

Even when you’ve succeeded in transforming the exterior and interior of your home to be both charming and inviting, if possible, show photos from other seasons in your listing because, the more guesswork you take out of the equation, the more a buyer can make an informed decision they feel comfortable with.

It’s cold. It’s dreary and nothing is flowering. Contact us for more ideas on winter selling improvement ideas.